Pepkor
Enhancing Retail CX for PEPKOR
Client:
PEPKOR
Scope:
Digital Transformation
Year:
2025
Enabling Integrated CX
CXG Supports the Retail Brands for PEPKOR which today contributes to 86% operating profit, has a retail footprint of 5899 stores and 44,200 employes.
PEP is the largest single brand retailer in South Africa
PEP fulfils its purpose of helping customers look and feel good by offering affordable products and services in conveniently located stores. Known for delivering ‘best products for less’, PEP maintains its price leadership through operational efficiencies and regular price benchmarking, consistently offering the lowest prices to customers.
The vibrant PEP company culture, Sikhula KunYe (growing together) is famous and has been rated a few times as one of the top inspiring business cultures in the world. The brand also gives back through its PEP Academy, supporting over 4 500 learners in 27 schools, and partners with Thandulwazi to provide early childhood education training to teachers in Limpopo.
Managing full CX and Digital Transformation for PEPKOR with PEP, PEP Home, PEP Cell, Money and Value Added Services transitioned with a full new UCaaS platform deployed with new workflows, AI across Interaction Sentiment and AI Generated Summaries, Automated AI Quality Assurance across all interactions blended with both a WhatsApp and IVR BOTs that drive self service support.
The UCaaS platform has seen PEP manage 1,9 Million interactions with 1,3 Million interactions or 68% managed by BOT supported by half a million Agent managed interactions.



